Wireless Charging Platform
Tesla reached out to STEL in need of an animation to launch their wireless charger. They wanted to showcase the design, features, and technology developed by Freepower® which makes the product so groundbreaking, while keeping the sleek and modern Tesla feel.
Behind the Scenes
All three teams collaborated on creating a cohesive storyboard that would match the aesthetic of a normal Tesla product, while also showcasing the details of the charger, both internally and externally. Through a couple of rounds of storyboarding, all teams decided to create a video that would accentuate the product, drawing the consumer into this new premium, at-home charging method.
Since the release of Tesla’s wireless charger, the STEL team has worked on exploring different avenues on how we’re able to rework the environments, positions, and movements surrounding this product to further tell the story of the charger itself. While still incorporating the sleek and modern feel of Tesla, we’ve learned how to continue showcasing this product with a fresh lens.
See More Exploration Here
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