AIIR – Portable Workout System
Redefining the At-Home Workout
In an era of prioritizing accessibility, the home-gym and individualized fitness programs have never been more prevalent. Bulky, expensive fitness equipment, however, has not followed suit. AIIR came to STEL looking to redefine the at-home workout by creating a full body exercise system that could fit in a cabinet, in a carry-on, or in the palm of your hand. The AIIR Line and Flow systems were designed for a high intensity workout at home, or to sneak in a quick workout on the go.
Services
INDUSTRIAL DESIGN
ENGINEERING
PROTOTYPING
MANUFACTURINGVISUAL DESIGN
BRAND DEVELOPMENT
High Intensity Workout
in a Low Profile Package
The AIIR Fitness Systems were designed specifically for the always-moving business professional. This meant apartment buildings, carry-on luggage, hotel rooms, and quickly moving between them. AIIR looked to STEL to create the ultimate compact, yet durable workout system to keep up with the sweat, heat, and travel of a fast-paced lifestyle, that was easily usable no matter the fitness ability.
With every choice made in designing the Line and Flow Systems, the product needed to remain compact, lightweight, ergonomic, rugged, and beautiful. STEL’s Industrial Designers and Engineers collaborated at every step ensuring compact mechanicals would not only store within themselves functionally, but would look good doing it.
From the Studio
to the Palm of Your Hand
STEL utilized their extensive manufacturing knowledge and sourcing network to move AIIR’s workout systems to production. By aligning with appropriate resources, quoting out COGS, and creating the entire launch plan, STEL equipped AIIR to with an optimal go-to-market strategy.
Meanwhile, with the product’s working sample solidified and workouts expertly crafted, STEL and AIIR began building a brand identity through content creation, website development, and social media growth. Both teams worked to get the Flow and Line systems in the hands of more and more trainers and health professionals, drumming up interest in the revolutionary product and ensuring its quality.
What started as a sketch on a napkin, soon became Intellectual Property, a “New Art” Patent, and a successful product launch. STEL enabled AIIR to fully realize their concept, far beyond product development.