Fitbit Ace LTE
The brand-new kids’ watch created by Google and Fitbit makes a statement and called for renders that are as unique and captivating as the products themselves. Similar to Google’s Pixel Watch 3, the goal was to create high-fidelity and high-quality orthographic renders for this new watch but make it geared for kids. The Fitbit Ace LTE by Google required assets that captured the moment and would intrigue these younger audiences. The product’s on-trend colors, patterns, and textures called for imagery that would grab attention and our designers were very much up to the challenge presented.
Services
Visual Design
Texture you can feel
We created each texture using Illustrator, Photoshop, Cinema 4D, and Keyshot. Though complicated to execute, this is necessary to ensure proper texture mapping, especially with woven textures, since they always present a challenge to achieve high levels of detail and accuracy.
Color that’s realistic
We ensured the renders looked as saturated and vibrant as the actual product to portray the playful attitude of the product accurately. With multiple colors and textures to consider it was important to us that each version reached the level of realism required in this project.
Google maintains a relationship with STEL to continue designing top-of-the-line renders for their upcoming product lines.
